Performance Marketing

Drive customer acquisition through outcome-based marketing.

AffiliatesDaddy enables brands to acquire customers through measurable, performance-driven marketing models — where you only pay when real, validated results are delivered. No wasted spend. No guesswork. Just predictable growth.

Overview

Performance marketing aligns spend directly with outcomes. Instead of paying for impressions or clicks, brands using AffiliatesDaddy pay only for verified actions.

This approach delivers:

• Higher ROI
• Greater accountability
• Scalable customer acquisition

AffiliatesDaddy provides the infrastructure, tracking, and fraud protection required to execute performance marketing at scale.

Why Performance Marketing Works

Traditional advertising focuses on exposure. Performance marketing focuses on results.

With AffiliatesDaddy, brands benefit from:

• Transparent cost structures
• Accurate attribution
• Fraud-free conversions
• Real-time performance insights
• Controlled, scalable growth

Campaign Models

AffiliatesDaddy supports multiple outcome-based campaign models to match different business goals.

CPA — Cost Per Action

Pay only when a predefined action is completed.

Common CPA actions include:

• App installs
• Account registrations
• Free trial signups
• Specific in-app actions

Best for: Mobile apps, SaaS onboarding, user acquisition

CPL — Cost Per Lead

Pay only for qualified leads.

Examples of CPL conversions:

• Form submissions
• Demo requests
• Newsletter signups
• Verified contact details

Best for: B2B services, education, financial products

CPS — Cost Per Sale

Pay only when a sale is completed.

CPS campaigns track:

• E-commerce purchases
• Subscription payments
• Revenue-based commissions

Best for: E-commerce, subscriptions, direct-to-consumer brands

Accurate Tracking and Attribution

Every campaign model is supported by:

• Real-time tracking
• Smart attribution
• Conversion validation
• AI-based fraud detection

This ensures brands only pay for real, verified outcomes.

Fraud Protection Built In

Performance marketing works only when fraud is eliminated. AffiliatesDaddy protects campaigns with:

• Duplicate traffic detection
• Bot and proxy filtering
• Conversion validation
• Continuous monitoring and enforcement

Invalid traffic never reaches billing or payouts.

Optimize and Scale with Confidence

With live dashboards and detailed reporting, brands can:

• Monitor performance in real time
• Identify top-performing affiliates
• Optimize campaigns quickly
• Scale only what works

Data-driven decisions replace assumptions.

Built for Global Scale

AffiliatesDaddy supports:

• Global affiliates and publishers
• Cross-border campaigns
• Multi-currency payouts
• Scalable infrastructure

Launch performance marketing campaigns anywhere — without complexity.

Only Pay for Real Results

AffiliatesDaddy brings together technology, transparency, and performance to help brands grow smarter.

• Launch a Performance Campaign
• Book a Demo
• Explore Campaign Models